Creating a market-dominating search strategy for your local market is not always an easy step but the rewards can be great. When you are always dominating the local search, you are able to tap into an important core local market that will guarantee you the best conversions for your business. Just like the general SEO landscape, local SEO is also a fast changing field and it is important that you contract a professional SEO firm Brisbane has in order to assist you craft a winning strategy for your local market.
But what areas of the local search engine optimisation Brisbane market strategy should you concentrate on? Here are some important pointers on how you can build a winning and market dominating local search Brisbane strategy in 2015:
Optimising the Homepage to Exceed Expectations of the First Time Customer
One of the best ways to win the local market is by overwhelming your customer with the best quality services. The homepage of your website will play one of the most important roles in your local search strategy and it is thus important to ensure that is well optimized to exceed the expectations. Your web visitors will base their first impression on you based on what they see on your landing page. That will determine whether you are an organized, professional and credible person or not.
It is important that you include as much relevant information on your website as possible. Start by telling your prospective customers that they are in the right place and that they will find what they are looking for. Sell your unique selling proposition and let them know where your business is based. This information is not just important for the local person you are attracting to woo to your store but it is also important for your Google search engine rankings. It provides a strong signal for the search engines to give your website a top priority in the local searches and that means more relevant visitors to your website.
Optimize the Meta Description
Just like the web pages such as the “About Us” pages, “Contact Us” pages and the general homepage information, the corresponding meta data should also be optimized with the relevant local terms in order to boost the clicks and the visits. It is generally estimated that a top listing in the SERPs will earn you 31.25% of the clicks for a particular search term and that is a very significant market to capture. The best way to increase the CTR for your website is by drawing the attention of the searcher through well-optimised meta-data.
Work on the Location Pages
You can hire an SEO firm Brisbane service in order to help build well-optimised location pages that are so crucial for local SEO success. There is so much that you can incorporate in the local pages in order to improve your prospects. For example, you can add some in-depth info on your business and location, incorporate some social proof, mention past customers you have served and also link your website to important local Google web properties that will boost your local credibility.
Work on Local Blog Content
Ensure that your blog content has relevant posts which include local terms. It is important to research some of the local queries in order to determine what users are searching. Your content strategy should be based on these local queries. It is also important to cover various relevant issues on the local community that you would like to give some perspective on. Through your local engagement, you will become more relevant to your location in the eyes of the search engines. It is also important to solicit some local reviews from your happy customers but don’t do it too openly. With the best SEO firm Brisbane by your side, you will be able to easily scale up the local search results.